Burger King are set to revolutionise motoring cuisine with the announcement of an enticing tie-up with a high street bank to offer mortgages, strictly for the purchase of burgers at M4 MOTO services.
“It’ll make a change from advertising impotence cures in the toilets on the services,” our motoring expert, Mr Eight Cylinder, says, “at least in the gents. I’m not sure what they advertise in the ladies? Maybe the same?”
It’s believed the bank saw an opening after one of its mortgage brokers actually bought a Double Cheese Smokey Bacon Triple Bun Artery Buster meal deal at the Membury Services on the M4.
“They credit scored him before putting the order through to the kitchen,” Mr Cylinder says, “and at that moment he knew that the price was now so out of reach for most people, unless, and here’s the key point, it could be paid off over twenty five years.”
The mortgages will be processed quickly, normally only entailing a wait of two or three hours before approval.
“People who already have good equity in bricks and mortar will be approved immediately, with their home used to secure the burger mortgage in case of default.”
But what about people who are renting?
“Well, you understand this is a trial offer, which is why it’s only available on the M4 outlets to start. But there is an expectation to offer it to people without equity in a property later, so long as they have children that can inherit the debt.”
The move by Burger King is expected to be taken as an aggressive act by other fast food outlets and it’s likely that McDonalds, KFC and others will soon be seeking tie ups with banks to offer similar deals.
“It’s incredibly clever,” Mr Eight Cylinder observes, “now not only the meal and memory of the cost can repeat on you long after consumption, but the repayments will too!”